Work closely with brand team to design digital campaigns for better engaging high potential HCPs and customers following CStone digital marketing collaboration model
Define and monitor campaign KPIs.
Support development of high-quality digital content assets.
Shape user interface and user experience of multiple tactic.
Develop, leverage CStone digital capabilities and best practices as part of CStone digital marketing goal
Transform stand-alone digital tactic or 3rd party to CStone digital capability.
Leverage and customize existing CStone digital capability to meet the needs of brand team.
Manage 3rd party vendors and ensure they can deliver the aligned results base on the understanding of business unit needs and KPI metrics
Drive projects to deliver insight for the brands or therapeutic areas, contribute to business impact achievement.
Qualification
Bachelor’s degree and above (major in Digital Marketing, Communication or Media field preferred).
5+ years of strategic digital marketing & media experience, pharma industry preferred.
Solid and hands-on experience in customized patient educational program design and implementation.
Good and proven project management skills.
Good collaboration, communication and interpersonal skills (with both internal and external stakeholders).
Attention to details.
Fluent oral and written skills in both Chinese and English.
Experience in innovative digital program achievement will be a plus.
