New Product Planning Manager 部门:Marketing  工作类型:FTE


  • New Product Business Case Preparation -- gather & build market understanding:

- Identify market definition.

- Understand current market (size, share, growthand key competitors).

- Buying process and patient funnel.

- Stakeholder/KOL’s feedback.

  • Prepare the business case of new product, submitto management team and get the approval from global.
  • New Product Pipeline Management:

- Contact with global team or clinical, preclinical team for updating of new product’s information.

- Align with RA for updating information of registration process.

  • New Product Pre-launch Preparation:

- Work closely with relevant Regional and Local stakeholders.

- Manage the project before handover to marketing team (12-24 months prior to launch).

- Support pre- launch activities.

  • New Product Pre-launch Program (LEAP) Management:

- Establish the LEAP Team and work closely with team members until handover to the marketing team.


  • Bachelor degree or above preferably majored in Medicine and Pharmacy, MBA is preferred.
  • Minimum 5 years’ experience in pharmaceutical industry and 2-3 years’ experience in NPP is preferred.
  • Demonstrated strategic and analytical thinking and competencies in utilizing a broad range of marketing tools / technique.
  • Ability to develop good professional relationship with opinion leaders and influential clinicians.
  • Good command of oral and written English.