Responsibilities

Strategic Insight through Understanding of the Business Environment

• Develops a strong understanding of the assigned brands/product categories, including up-to-date knowledge of the competition, needs states, benefits, key messages and consumer/HCP behavior
• Effectively communicates insights from primary and secondary research, as well as affiliate field visits
• Consolidates insights from multi-country studies to inform global strategies
• Is the voice of the customer in brand, innovation and market expansion strategy development and decision-making
• Identifies knowledge gaps and recommends appropriate research to answer business questions and mitigate risk in decision-making

Market Research Methodologies and Design

• Conducts all research studies in alignment with Division and brand strategies
• Understands market research design and implications for decision-making
• Applies the correct approach to research design for specific phases within the product development cycle
• Identifies sound approaches to research based on the hypotheses and situational constraints
• Interprets research findings and synthesizes them into actionable business insights
• Continually explores new methods and suppliers in order to bring the latest thinking and most effective decision support to the Division

Market Research Project Management

• Develops and executes plans and objectives for specific market research projects
• Negotiates with external vendors and internal brand teams to identify, produce and interpret relevant data
• Identifies and uses appropriate methods and channels to communicate findings

Awareness, Utilization and Integration of Secondary Data Sources

• Demonstrates expertise with international secondary data sources, such as Euromonitor, Nielsen and IMS
• Synthesizes data from multiple sources to address complex business questions
• Enhances primary research with appropriate use of secondary data

Financial – Manage Market Research Budgets

• Monitors and manages market research activities within budgeted constraints
• Responsible for market research budget for assigned brands projects
• Responsible for managing monthly accruals for assigned projects

Qualification

Communication and Team Work

• Ability to communicate and present information in a variety of ways – both written and oral to a wide range of audiences. Comfortable with interaction at various organization levels, both internally and externally, including HQ Marketing, senior management, and affiliate
• Ability to work effectively in a team environment
• Interest in and sensitivity to working in a culturally diverse environment. Excellent listening skills. Strong customer focus

Project Management

• Demonstrated organizational, self-management, teamwork, communication (oral & written), problem solving, analysis, creativity, and prioritization skills
• Ability to manage multiple projects simultaneously. Maintain flexibility in prioritizing and processing requests
• Ability to meet deadlines. Flexibility to accommodate worldwide time zones, as required

Technical Skills

• Demonstrated analytical skills
• Attention to detail and high quality output
• Open to suggestions and constructive feedback
• Adherence to data integrity and confidentiality of information
• Good working knowledge of Microsoft Office (Excel, PowerPoint, Word)